Did you know that it costs five times more to attract a new customer than it does to retain an existing one? It’s surprising how many businesses forget this simple fact when seeking new business.
It makes good business sense to have a sales environment that is stable, fair and serves your customers. The way you or your staff deal with customers will determine whether they return to you, or go to a competitor.
Place yourself in your customer’s shoes and experience what the customer experiences when dealing with your business. Do they have to wait long? Are your staff helpful? Do customers feel intimidated by your staff? Do you make promises that you don't always keep? Are customers happy with your sales policies (refunds, exchanges etc)?
No matter the sales method you employ always be aware of the laws governing your conduct.