An infomercial is a form of advertising that promotes the information in an entertaining and supposedly objective way. It might be unclear whether it’s an advertisement or part of normal program. If you’re watching you might believe that the products are featured on their merits rather than paid advertising.

Infomercials often involve direct response television marketing. Direct response television relies on getting viewers to place orders for goods and services while, or immediately after, the goods or services are shown on television. These promotions urge viewers to respond quickly and to use credit cards to make a purchase.

Any products bought from an infomercial must be free from defects, match the sample shown and any description.

If the goods are damaged or never arrive, go to the mail order page for more information.

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