The Australian Consumer Law (ACL) sets out the legal rights and responsibilities you have to your customers as a business owner. Fulfilling your obligations under the ACL and delivering good customer service will help ensure the success of your business, by building a network of loyal customers who will return to your business and recommend it to others.
A successful business will try to minimise complaints through good customer service. Establishing complaint handling procedures can transform dissatisfied consumers into loyal customers who can provide valuable feedback.