The main way to attract customers to a business is to advertise. Advertising can be very effective in reaching potential customers and showing them what businesses have to offer. An important element of advertising is to be truthful. A well-informed consumer is a satisfied consumer and your best kind of advertisement.
Honest advertising involves:
- advertising all aspects of your product accurately
- always stating the full price of a product
- if having a sale or special, make sure the goods or services are available in reasonable quantities for a reasonable period eg. if supply is limited, say so - 'x amount or limited quantities only'.
Go to the advertising for business page which provides information for businesses and a range of advertising checklists.
Advertising standards and complaints service
The Advertising Standards Bureau made up of the Advertising Standards Board and the Advertising Claims Board, is an industry-funded self-regulatory system which provides a complaint resolution service. Decisions of both boards are guided by the Advertiser Code of Ethics.
Consumers can lodge a complaint about an advertisement by writing to the:
Advertising Standards Bureau
Level 2, 97 Northbourne Avenue
Turner ACT 2612
Telephone: (02) 6173 1500
Fax: (02) 6262 9833
The Independent Pricing and Regulatory Tribunal of NSW (IPART) sets maximum prices and does pricing reviews of services supplied by government agencies such as electricity, water and public transport (including private bus companies). Visit the IPART website for more information.
Misleading representations and deceptive conduct
Information on misleading or deceptive conduct, consumer rights and how to make a complaint
Country of origin claims
Information on the standards that apply to products that claim a country or place of origin, where the product was grown, made manufactured or produced.
Discount voucher scheme
Information about discount voucher schemes that give you vouchers to buy products and services from specific businesses at a discount.
False and misleading representations
Examples of false and misleading representations for businesses.
By law, product packaging and labels in NSW (and Australia) must include certain information. Learn about the requirements here